How to Compress / Zip Files Before Sending Them via Email

How to Compress / Zip Files Before Sending Them via Email

1 - Create a new folder and add all the files you want to zip into that folder.

To create a new folder, right-click on the screen and scroll down to "New," and then to "Folder." Type in the name of the folder in the space where the text is highlighted.

2 - Right-click on the folder, select "Send To" and then click on "Compressed (zipped) Folder." A dialog box will appear that shows you the progress of the compressing files. Wait as the files are compressed.

3 - Attach the compressed folder with the extension .zip to your email.


Gary Sorrell

“Want to have your very own customized logo, icon, badge, or button?”

We create Customized Logos & Icons for your business, blogs, newsletters, websites, t-shirts, etc…

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Take a look: Go to:
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Sorrell Associates Marketing Service
NewsletterVille.com
StrategicPlanningSuccess.com

Blog Service Available TOO

As you know, we create customized newsletters for companies of all sizes. However, did you know we also create blogs?

Including content, layout, formatting, links, tags, categories, and any other information you would like in your blog. (Yes, we link it to your website)

Get started today. Click here or contact us today at 740-824-4842 or by e-mail.

I look forward to hearing from you.

Gary Sorrell ~ Sorrell Associates / NewsletterVille.com
740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter. Huge money saver!
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

Want to try a boiler plate newsletter for FREE? Click here

Software program updates - SiteReminderPro

NEW updates to SiteReminderPro. You can now quickly add a category, print, copy as text or html, and more. go to: http://tinyurl.com/agtlx6

How to get through the spam filters

Creating a powerful newsletter to market your business doesn’t do any good if it looks like SPAM and/or ends up in a spam folder. Many spam filters will automatically delete or move to a folder anything that it deems as spam. Your goal must be to avoid having this happen to your carefully created newsletters.

Spam filters look at your e-mail messages and the words within it and compares it to the list of spam e-mails already identified. It is uncertain of all the science behind how all the spam filters work, and the creators keep this a secret, because the spammers would figure out how to get around them.

However; there are some elements that will most likely make your messages look like spam and therefore go into a spam or junk folder.

Make sure your newsletters and marketing messages follow these suggestions:

DON'T USER ALL CAPS in the subject line because it increases your changes of going into a spam folder.

Avoid words like “Free”, “Viagra”, “Casino”, “Mortgage”, “Sex”, etc… in the subject line too.

Don’t use repeating dollar signs $$$$$$$$$$$$$$$$$.

Be careful with punctuation in subject lines - content filters are counting any punctuation, particularly exclamation points and question marks, as spam indicators. Use them sparingly.

Watch commands or calls to action - many spam subject lines put verbs as calls to action in the subject line. Those most often include "Get," "Open," "Download," "Buy," "Save," Make, "Take" and "Respond."

Be careful with pronouns – more and more spam is coming with "You," "Your" and "I" as the first word in the subject line and is quickly being filtered. Use these sparingly.

Don’t use text messaging talk – stay away from using LOL, TBD, ETC… when sending your newsletters and marketing messages.

There are a lot of elements you need to know and keep track of in order to get your newsletters to be read. If you don’t have time to stay on top of the many changes and strategies, let us help you.
Call 740-824-4842 or visit our web site at http://www.newsletterville.com/

Or go to http://newsletterville.constantcontact.com/

In our next Blog post I will discuss How to put your HTML newsletter on your web site.

Got Newsletter? Need help getting your marketing up and running? Contact us today.
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports

1. Free Report 1- 4 Time Saving E-Mail Tips.htm
2. Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
3. Free Report 3- How To Encourage Visitors To Your Web Site

Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

CanSpam law – Staying Compliant!

Staying compliant with the CanSpam law is very important. Fines can be very substantial for an offense. Of course legitimate marketers attempt to do most things correctly; however, I have noticed that many marketers are missing some key elements to keep them compliant.

To read the entire CanSpam law, click on the link below.

Here’s the “cliff” notes version of what will keep you compliant.

1. You must have permission to e-mail a person and have obtained their e-mail address legitimately.
   
2. The from line and reply to line must have a legitimate e-mail address.
   
3. The recipient must have the ability to unsubscribe or opt out easily. You can use a system like http://newsletterville.constantcontact.com to automatically keep you compliant.
   
4. Your e-mails must have a physical address and contact information in every e-mail message. Many people don’t do this but it is simple to correct.
   
5. Your subject line can’t be misleading. It should reflect the contents of the e-mail message.
   

I know many of you are thinking… “I get e-mail messages everyday that don’t have these elements” and you are right. Even legitimate marketers make some of these mistakes. Don’t fall into this trap and think that you do not have to follow the CanSpam law just because someone else didn’t. Stay safe!

I am not an attorney so please take time to read more about the law or contact your attorney for any questions. Click here. to receive a special report on the CanSpam law.

Happy Marketing!

In our next Blog post I will discuss How to get through the spam filters.

Got Newsletter? Need help getting your marketing up and running?
Contact us today.

Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.

Free Special Reports

• Free Report 1- 4 Time Saving E-Mail Tips.htm
• Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
• Free Report 3- How To Encourage Visitors To Your Web Site
• Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

How to get your e-mail newsletters to be read.

First you need to make sure it gets to their "in-box"

Some keys are the size of the graphics, size of the overall newsletter, content, subject line, and from line.

All caps in the subject line increases your changes of going into a spam folder. Watch out for words like “Free” and “Sex” in the subject line too.

If you want additional information sent to you on The Spam Filter Game, send an e-mail to: info@newsletterville.com (Subj: spam filter game)

The best type of content for your readers.

Helpful information that helps the reader be better at what they do.

Keep your content and articles focused on the readers needs, wants, challenges, etc... For example; if your prospects (or the industry that they are in) has trouble with turn-over, have an article to help them lower their turnover. You can do this for multiple industries and issues.

Quick tips and articles that they can read in 2 minutes.

Article size 800 words or fewer. We like to keep the articles (whenever possible) between 300-500 words each.

Use "quotation marks" for the title of each articles or the lead article.

Use some of the suggestions from my earlier blog posts with free reports, ebooks, contests, etc…

Remember the 80/20 rule about the content.

Continually measure and do research on what is working.

Never send chain messages using your primary e-mail address or the e-mail address that is in your newsletters.

Need help getting your marketing up and running? Contact us today.

In our next Blog post I will discuss How to Put your internet marketing on auto-pilot

Got Newsletter? Need Help?

Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.

I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.
PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

When to e-mail your newsletter

According to a recent study the most popular day for sending e-mail campaigns is on Thursday with nearly ¼ of all campaigns delivered on this day. Monday is the least favorite day with the exception of the weekends. Monday is thought to be the delete mode day. Monday has the lowest open rate and click through rate. Click thru is defined as someone has clicked on a link within your newsletter that directs them somewhere. Web site, email, etc…

Campaigns sent on Wednesday’s have both the highest open and click-thru rates. Second is Thursday and third is Tuesday.
Wednesday has a 27% open rate and 5% click thru rate
Thursday has a 26% open rate and 5% click thru rate
Tuesday has a 23% open rate and 4% click thru rate

This has changed days for the past several quarters. I personally like Tuesdays because it is usually in the top two spots in open rate / click thru percentages.This report is based on 26.7 million email messages.

Of those 91.9% were delivered – 17.2% were opened – 2.7% were clicked through.

What these numbers certainly tell you is that you need to send your newsletters to a lot of people, and can do so with minimal cost. Also, that you need to have a very clean list of contacts to send to. With e-mail marketing it is a numbers game. But it can be effective.
The best times are between 11 AM and 4PM. (as of July 2007)

My current statistics are 89.3% delivered (not quite as high) however my open rate is 52.1% almost double the averageand my click through rate is 16.7% which is 6 times the average.
Now the reason my stats look this way is mainly because I have been nurturing for a long time…but the results are incredible.

Plus use a welcome message to thank them for signing up for your newsletter. This is also a good reminder for them.

I suggest using both marketing avenues of printing and the internet for the best results.
However; Regardless of the format make sure each page contains all points of contact. Name, address, phone, fax, web site, e-mail, etc….

Need help getting your marketing up and running? Contact us today.
In our next Blog post I will discuss Where do I get content for my newsletters…that people want to read?

Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html

Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm

Best Practices For Contact Management And Delivery Programs.

There are a number of contact management programs available. I suggest learning your program and possibly adding a second internet based program.

Using Act, Big Biller, Constant Contact, Outlook, AWebber, MailerMailer, GoDaddy, Bronto (to name a few) are all good programs. Also some web site hosting or ISP’s have this available too.
Check with your provider.

I personally like Constant Contact because they are powerful, low cost, and will do everything you need for an HTML & text newsletter delivery system. Plus many of you already use one or both of these systems. Therefore, we can create your newsletter right into your internet based program. This will save you time from having to make any changes. We can take care of it for you.

Click here to try the Constant Contact free trial plus you will receive a $30 credit when you sign up with them - Click here for the 60 day free trial

The key is to really know your program and know what you want to get out of it. Ask the provider if the program gives you specific statistics like; open rates, click throughs, etc… (If those things are important to you) Or if you don’t have time, outsource this. We will track it all for you.

Need help getting your marketing up and running? Contact us today.

In our next Blog post I will discuss alternate Newsletter Format styles.

Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html
Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
http://www.newsletterville.com/free_newsletter_templates.htm

Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com

PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports

• Free Report 1- 4 Time Saving E-Mail Tips.htm
• Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
• Free Report 3- How To Encourage Visitors To Your Web Site
• Plus an added report on the CanSpam law.

PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm