CanSpam law – Staying Compliant!

Staying compliant with the CanSpam law is very important. Fines can be very substantial for an offense. Of course legitimate marketers attempt to do most things correctly; however, I have noticed that many marketers are missing some key elements to keep them compliant.

To read the entire CanSpam law, click on the link below.

Here’s the “cliff” notes version of what will keep you compliant.

1. You must have permission to e-mail a person and have obtained their e-mail address legitimately.
   
2. The from line and reply to line must have a legitimate e-mail address.
   
3. The recipient must have the ability to unsubscribe or opt out easily. You can use a system like http://newsletterville.constantcontact.com to automatically keep you compliant.
   
4. Your e-mails must have a physical address and contact information in every e-mail message. Many people don’t do this but it is simple to correct.
   
5. Your subject line can’t be misleading. It should reflect the contents of the e-mail message.
   

I know many of you are thinking… “I get e-mail messages everyday that don’t have these elements” and you are right. Even legitimate marketers make some of these mistakes. Don’t fall into this trap and think that you do not have to follow the CanSpam law just because someone else didn’t. Stay safe!

I am not an attorney so please take time to read more about the law or contact your attorney for any questions. Click here. to receive a special report on the CanSpam law.

Happy Marketing!

In our next Blog post I will discuss How to get through the spam filters.

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