According to a recent study the most popular day for sending e-mail campaigns is on Thursday with nearly ¼ of all campaigns delivered on this day. Monday is the least favorite day with the exception of the weekends. Monday is thought to be the delete mode day. Monday has the lowest open rate and click through rate. Click thru is defined as someone has clicked on a link within your newsletter that directs them somewhere. Web site, email, etc…
Campaigns sent on Wednesday’s have both the highest open and click-thru rates. Second is Thursday and third is Tuesday.
Wednesday has a 27% open rate and 5% click thru rate
Thursday has a 26% open rate and 5% click thru rate
Tuesday has a 23% open rate and 4% click thru rate
This has changed days for the past several quarters. I personally like Tuesdays because it is usually in the top two spots in open rate / click thru percentages.This report is based on 26.7 million email messages.
Of those 91.9% were delivered – 17.2% were opened – 2.7% were clicked through.
What these numbers certainly tell you is that you need to send your newsletters to a lot of people, and can do so with minimal cost. Also, that you need to have a very clean list of contacts to send to. With e-mail marketing it is a numbers game. But it can be effective.
The best times are between 11 AM and 4PM. (as of July 2007)
My current statistics are 89.3% delivered (not quite as high) however my open rate is 52.1% almost double the averageand my click through rate is 16.7% which is 6 times the average.
Now the reason my stats look this way is mainly because I have been nurturing for a long time…but the results are incredible.
Plus use a welcome message to thank them for signing up for your newsletter. This is also a good reminder for them.
I suggest using both marketing avenues of printing and the internet for the best results.
However; Regardless of the format make sure each page contains all points of contact. Name, address, phone, fax, web site, e-mail, etc….
Need help getting your marketing up and running? Contact us today.
In our next Blog post I will discuss Where do I get content for my newsletters…that people want to read?
Got Newsletter? Need Help?
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Go to: http://www.newsletterville.com/page2.html
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I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com
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