The Power of Brainstorming
Brainstorming is useful and
effective when you have a challenge, problem, or stale patterns of thinking. It
helps you overcome issues and will get buy in from the team, especially since
they are a part of the solution. Having many people involved in solving an issue
brings incredible richness and better solutions. Brainstorming sessions can be
used for any issue from increasing sales, cutting down employee turnover and
reducing waste, to improving morale & attitudes.
I worked with one company that
had a goal of reducing errors & waste at a manufacturing company. In one
two-hour session we came up with a plan, and within six months reduced the
errors and decreased waste by 22%. That savings went right to the bottom line
and everyone was excited because it was their idea. It also made it easier to
give raises during performance appraisals.
Seven quick brainstorming
rules:
1.
Have as many people from multiple areas of the company in the session.
You never know where the next great idea will come from.
2.
No ego’s in the room. Everyone is equally important.
3.
Clearly define the problem / challenge you want the group to solve and
any criteria that needs to be met
4.
The leader must keep the session focused on the problem
5.
No criticism or evaluation of an idea that comes up. You don’t want
people to be scared or intimidated by any others in the session.
6.
Use a flip chart to write the ideas down.
7.
The leader of the session must make sure everyone is involved and his or
her ideas are heard. Keep a close watch to make sure everyone is engaged. Remember,
there are some behavior styles that will not feel comfortable in this setting
and will want to stay quiet. You must get them involved in a respectful manner.
Albert Einstein said
“Imagination is more important than knowledge”
So, get your people together
and get your company moving forward. Remember, brainstorming can help get you
there better, faster, and more efficiently than doing it by yourself.
Have a great day and happy
brainstorming.
Written specifically for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved.
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