First you need to make sure it gets to their "in-box"
Some keys are the size of the graphics, size of the overall newsletter, content, subject line, and from line.
All caps in the subject line increases your changes of going into a spam folder. Watch out for words like “Free” and “Sex” in the subject line too.
If you want additional information sent to you on The Spam Filter Game, send an e-mail to: firstname.lastname@example.org (Subj: spam filter game)
The best type of content for your readers.
Helpful information that helps the reader be better at what they do.
Keep your content and articles focused on the readers needs, wants, challenges, etc... For example; if your prospects (or the industry that they are in) has trouble with turn-over, have an article to help them lower their turnover. You can do this for multiple industries and issues.
Quick tips and articles that they can read in 2 minutes.
Article size 800 words or fewer. We like to keep the articles (whenever possible) between 300-500 words each.
Use "quotation marks" for the title of each articles or the lead article.
Use some of the suggestions from my earlier blog posts with free reports, ebooks, contests, etc…
Remember the 80/20 rule about the content.
Continually measure and do research on what is working.
Never send chain messages using your primary e-mail address or the e-mail address that is in your newsletters.
Need help getting your marketing up and running? Contact us today.
In our next Blog post I will discuss How to Put your internet marketing on auto-pilot
Got Newsletter? Need Help?
Take a look at some of the newsletters that we have created for our clients.
Go to: http://www.newsletterville.com/page2.html
Also, you will find over 10 Free Newsletter Templates to use for your newsletters.
Free templates can be found at:
Call or e-mail if you have any questions.
I look forward to hearing from you.
Gary 740-824-4842 ~ Gary@newsletterville.com
PS - sign up for our Free Newsletter and receive 3 Free Special Reports...Instantly. Click here.
Free Special Reports
Free Report 1- 4 Time Saving E-Mail Tips.htm
Free Report 2- Do’s & Don’ts For E-Mail Subject Lines
Free Report 3- How To Encourage Visitors To Your Web Site
Plus an added report on the CanSpam law.
PSS – we have boiler plate newsletter templates too. Includes content, formatting, graphics, and layout. For the do it yourself style newsletter.
Go to: http://www.newsletterville.com/boilerplate_newsletters.htm